Video games can be seen in either a positive or negative way depending on the person who is viewing it, for example:

A adult who has children would look at it from the perspective on what is best for their children so they would probably prefer them to play an educational game rather than a violent game as that will have good effefcts on their child.

A stereotypical teenager would see video games in a good light, as it is a good way to interact with other people, it's fun and a great way to pass time.

A big issue with gaming is the age rating. Certain games can contain sex scenes, violence, drug use and much more. These games are usually rated an 18 so only an 18 year old person could buy it. However, nothing is stopping them from selling it on, or buying it for an underage friend or family member. So underage people are influenced easier, and might think that the material that they are seeing on the game is deemed sociable in society and carry out illegal events in real life just because they are influenced by the game.

A positive side to gaming is that there can be aspects of exercising and healthy lifestyle. For example, the wii fit can help people lose weight and get in shape. It's great because you can do it at home in the comfort of your own living room. A lot of people feel like they don't have time to go out and exercise so this is a perfect solution. However even though exercise is being done, it's still a lot better to go outisde in the fresh air and better scenery.

Representation.

Representation is when something represents a stereotype. Not just groups of people can be stereotyped, locations and countries could also be stereotyped.

For example, you'd expect a teenage boy who skates to be rebellious and to have long hair. This is the typical stereotype for this type of person.

As previously stated locations and countries too are stereotyped. You would expect exotic places such as Hawaii and Barbados to be always be lovely weather, when in fact they get tropical storms and sometimes it isn't as hot as expected to be.

Even alcoholic drinks can be suited to a group of people, for example Stella Artois is widely stereotyped to "chavs" and lower class citizens. It is also known as 'wife beater' as it's cheap and it's really quick to get intoxicated off of it.

Audience Feedback

Audience feedback is essential to ensure the product you are producing is suitable for the target audience. There are many different types of audience feedback, for example:

-Reviews: Self explanatory, a formal assessment of what they have watched.

-Complaints: Complaints are negative, however they can be a huge advantage if the complaint is something that people will want to see. For example, there was a lot of talk about Rihannas "S&M" video which had a lot of adult content and nudity. And because people were talking about it, the video went viral as people wanted to see it.

-Focus Groups: Focus groups are when you select a few people to review the product, give feedback and what they think so the product their making can be improved if possible. This is a great method as they could think it was a really bad idea, and if it got released to the public it would get bad reviews.

-Questionnaires: The simplest, cheapest method which just involves certain people viewing the product, then letting them filling out a questionnaire which can help improve the product.

Reception Theory/Study Vantage Point

Reception theory is where you show an understanding of the texts and how the audience interprets them.

When I watched Vantage Point I watched it in a light room with other classmates. However I feel if I was watching it on my own in a dark room I would of been more enhanced in the movie, as you have to be to understand what was going on as the plot was slightly confusing. However watching it with classmates did give it more of a home cinema feeling to it, which is an advantage.

Mass/Niche - Music Video

One of my FMP's is to produce a metal based music video. Music videos can be mass depending on the  genre of the music that is played during the video.

Mass music videos: 

Justin Bieber: His music videos are mass because of the audience that he targets, which is mainstream teenagers. The whole music video is full of teenagers partying and drinking which teenagers enjoy to watch, as they can relate to that and it's really in fitting with the music which is a upbeat fun pop record. The budget for the music video is huge as they had to rent out a huge water park and they used a lot of lighting and a lot of actors, which ends up being very expensive.

Niche music videos: Any genre of music that

is not in the mainstream music chart would be labelled as Niche. For example, this video is doing heavy head banging in the pouring rain and playing instruments to create a tense dramatic effect to match the music. The budget for this music video would be a lot cheaper than Justin Biebers for example, and was probably shot in a single day. 

FMP

FMP

For my final media products I would like to create the following ideas:

-A radio show
-Music Video
-Horror film

For my radio show i'd like to play music under the metal genre, there will be general talk and conversations which will link to the genre of music that is played. This will keep the viewers that i'm targeting wanting to listen, even after the music has been played.

For my music video I'd like to create a video based on a metal song, as I already know the main stereotypes of a metal music video and I have some good original ideas for it. For example doing a lot of cutting to the beat and using an 'epic' sort of scene to create dramatic effects which would fit perfectly into the genre of music.

For my horror film I'd like to have a jumpy yet make the audience feel inquisitive as I will base the story on conspiracies coming true. My intention will be to make the audience feel on edge and use the jump scares so they really get lost into the film. I will aim this at a mid teenage audience and over, (15+) as I will be using teenagers in the film.