Video games can be seen in either a positive or negative way depending on the person who is viewing it, for example:

A adult who has children would look at it from the perspective on what is best for their children so they would probably prefer them to play an educational game rather than a violent game as that will have good effefcts on their child.

A stereotypical teenager would see video games in a good light, as it is a good way to interact with other people, it's fun and a great way to pass time.

A big issue with gaming is the age rating. Certain games can contain sex scenes, violence, drug use and much more. These games are usually rated an 18 so only an 18 year old person could buy it. However, nothing is stopping them from selling it on, or buying it for an underage friend or family member. So underage people are influenced easier, and might think that the material that they are seeing on the game is deemed sociable in society and carry out illegal events in real life just because they are influenced by the game.

A positive side to gaming is that there can be aspects of exercising and healthy lifestyle. For example, the wii fit can help people lose weight and get in shape. It's great because you can do it at home in the comfort of your own living room. A lot of people feel like they don't have time to go out and exercise so this is a perfect solution. However even though exercise is being done, it's still a lot better to go outisde in the fresh air and better scenery.

Representation.

Representation is when something represents a stereotype. Not just groups of people can be stereotyped, locations and countries could also be stereotyped.

For example, you'd expect a teenage boy who skates to be rebellious and to have long hair. This is the typical stereotype for this type of person.

As previously stated locations and countries too are stereotyped. You would expect exotic places such as Hawaii and Barbados to be always be lovely weather, when in fact they get tropical storms and sometimes it isn't as hot as expected to be.

Even alcoholic drinks can be suited to a group of people, for example Stella Artois is widely stereotyped to "chavs" and lower class citizens. It is also known as 'wife beater' as it's cheap and it's really quick to get intoxicated off of it.

Audience Feedback

Audience feedback is essential to ensure the product you are producing is suitable for the target audience. There are many different types of audience feedback, for example:

-Reviews: Self explanatory, a formal assessment of what they have watched.

-Complaints: Complaints are negative, however they can be a huge advantage if the complaint is something that people will want to see. For example, there was a lot of talk about Rihannas "S&M" video which had a lot of adult content and nudity. And because people were talking about it, the video went viral as people wanted to see it.

-Focus Groups: Focus groups are when you select a few people to review the product, give feedback and what they think so the product their making can be improved if possible. This is a great method as they could think it was a really bad idea, and if it got released to the public it would get bad reviews.

-Questionnaires: The simplest, cheapest method which just involves certain people viewing the product, then letting them filling out a questionnaire which can help improve the product.