Mass/Niche - Music Video

One of my FMP's is to produce a metal based music video. Music videos can be mass depending on the  genre of the music that is played during the video.

Mass music videos: 

Justin Bieber: His music videos are mass because of the audience that he targets, which is mainstream teenagers. The whole music video is full of teenagers partying and drinking which teenagers enjoy to watch, as they can relate to that and it's really in fitting with the music which is a upbeat fun pop record. The budget for the music video is huge as they had to rent out a huge water park and they used a lot of lighting and a lot of actors, which ends up being very expensive.

Niche music videos: Any genre of music that

is not in the mainstream music chart would be labelled as Niche. For example, this video is doing heavy head banging in the pouring rain and playing instruments to create a tense dramatic effect to match the music. The budget for this music video would be a lot cheaper than Justin Biebers for example, and was probably shot in a single day. 

FMP

FMP

For my final media products I would like to create the following ideas:

-A radio show
-Music Video
-Horror film

For my radio show i'd like to play music under the metal genre, there will be general talk and conversations which will link to the genre of music that is played. This will keep the viewers that i'm targeting wanting to listen, even after the music has been played.

For my music video I'd like to create a video based on a metal song, as I already know the main stereotypes of a metal music video and I have some good original ideas for it. For example doing a lot of cutting to the beat and using an 'epic' sort of scene to create dramatic effects which would fit perfectly into the genre of music.

For my horror film I'd like to have a jumpy yet make the audience feel inquisitive as I will base the story on conspiracies coming true. My intention will be to make the audience feel on edge and use the jump scares so they really get lost into the film. I will aim this at a mid teenage audience and over, (15+) as I will be using teenagers in the film.